Recruiting the Reluctant Stakeholder: What waking at 4am to clip sheep taught me about my segment

11:30-12:00, Conference Room 2B

It’s easy to poll users with clear product buy-in, but it’s those reluctant primary customer segments that provide invaluable insights that will contribute to the success of a product. Using my master’s project on Northern Irish farmers as a case study, this session will look at user research methods for recruiting and gaining insights from those more reluctant users and how those views can convert greater stakeholder buy-in.